Influencer School

Connectivity Fragility

Users accessed content under intermittent internet conditions.
A single hour of study could not exceed 50–100MB.
Weight operated as a hard ceiling, not an optimization target.

High-Risk Information

Modules covered arrest protocols, gas exposure, protest conduct, metadata deletion.
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Hierarchy could not function as decoration; under stress, clarity becomes survival infrastructure.

Parallel Production Entropy

Three designers worked simultaneously across parallel mission releases. Without a shared production architecture, visual drift would have been inevitable.

Core Decision

Instead of designing assets, I designed a controlled production system.

The objective was to establish a controlled visual production framework.

It included:
→ Fixed grid logic
→ Locked typographic scales
→ Predefined hierarchy zones
→ Controlled color variables
→ Standardized icon grammar
→ Template-driven production

Variation operated within defined parameters, preventing fragmentation before it could emerge.

Expressive intensity had to operate within structural discipline.

Modular Grid Architecture

Most banners and PDFs followed a disciplined 3×2 compositional logic:
→ Title zone
→ Instructional hierarchy block
→ Modular content containers
→ Icon-supported explanations
→ High-contrast callout layer for critical instructions

Each module functioned independently.
If only part of a lesson could be downloaded, the information still held together.

The grid functioned as continuity insurance — preserving clarity even when lessons were only partially accessible.

Visual Language

The audience was young, Caribbean, culturally expressive.
An overly institutional tone would have created distrust.

The chromatic system embraced saturated reds and electric blues inspired by Cuban graphic culture, calibrated through strict contrast control to survive compromised displays.

Typography referenced the compositional logic of Jordi Fornas i Martínez — particularly the gesture of allowing text to deliberately exceed grid boundaries without collapsing compositional order.

In selected banners, headlines stretched beyond the grid as controlled tension points.
Urgency became visible without compromising structural integrity.

Expressive surfaces operated within a compositional discipline.

Governance Framework

To eliminate visual drift:
→ Master templates were constructed in Photoshop, Illustrator, and Indesign
→ Typographic hierarchies and margins were locked
→ Designers replaced content only within predefined zones
→ Internal documentation clarified usage logic
→ Cross-designer reviews preceded mission release

Coherence was embedded at the template level, reducing the need for downstream correction.